Checking our email is like opening WhatsApp; it’s something we all do often, just to see if anything’s up. We’re all guilty of it. Checking our emails, hoping for something interesting to pop up, even when we know deep down it’s mostly just junk.
Recently, I got an email saying my refund was initiated. I didn’t open it, but it got me excited because I’d ordered some stuff from this cosmetic company and had to cancel and reorder due to a mistake. But when I checked my account, the refund was already there.
I was a bit confused and opened it to recheck it. As you can see, it was actually advertising an upcoming sale and promotion. The subject line was just a hook to grab attention.
It made me think about why they’d send a misleading email like that. But then I realized that, in our constantly distracted world, grabbing someone’s attention for even a few seconds is an uphill battle. It was a clever marketing ploy. Well done!
We’re bombarded with content, notifications, and endless scrolling. If a reel, post, video, or podcast doesn’t grab you right away, you just swipe it. The same goes for emails. If it doesn’t hook you in the first few lines, it’s gone!
Are you still reading it? Great! You have a good attention span.
Whenever you look at successful people, they tell you to read. Read every day.! But it’s becoming increasingly difficult for us to read or to hold our focus amidst the distractions.
I confess, reading hasn’t been my strong suit lately. Last year, I crushed 5–6 books. This year? Halfway through one, three months in.
Realizing how easily I get distracted, I decided to limit my screen time. but I just ended up migrating to other apps, constantly seeking that next dopamine hit of new content.
It made me understand why these companies work so hard to grab our attention. It’s in such short supply na?
TBH, in this endlessly distracting world, sometimes you have to get a little creative to earn even a few seconds of someone’s time.
In school they tell you your paper must be a minimum of five pages long. In the real world you have five seconds to catch someone’s attention before they’re bored and move on. – Morgan Housel
What do you think? Have you noticed your attention span changing?
Cheers!
PS: Hoping my featured images work on your tiny screens 🤞!
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