There is an amazing, long-form podcast that I came across. It must have been a few months, though I can’t recall the exact date or episode details. The discussion centered around content creation for YouTube, Instagram, and TikTok. It did offer several key takeaways.
The idea is that in the initial stages of content creation, focus on quantity over quality. This might sound counterintuitive, but hear me out. As you create and iterate, your skills will improve. It’s like learning any new skill—the more you practice, the better you become.
In this digital era, we are constantly bombarded with information. On every platform that you open, you consume one or another form of content. Check out the previous post on Inbox Illusion. This overload shortens our attention spans. Amidst all these distractions, standing out becomes crucial.
That’s where the quantity takes over the quality in the initial days to tell the audience that you are there. Whether you are publishing a piece of content on your own website or leveraging social media platforms, having a substantial volume of content is essential for discoverability.
Through iterative improvements and self-reflection, the quality of your work naturally evolves. After writing a piece, read it through and identify areas for improvement. And also, by revisiting older pieces, you can analyze their structure, flow, and clarity. This self-reflection helps you avoid repeating mistakes in future writing.
While quality is king in the long run, quantity is essential for initial growth. Don’t get discouraged if your early work isn’t perfect.
I used to be hesitant about sharing my work through various platforms (still, lol). Fear of judgment held me back. What will people think? Would they think less of me? What if someone in my industry finds it shallow? These thoughts were paralyzing.
But then, something clicked. A tweet or something in the podcast that I said earlier changed my perception. “Don’t cringe yourself and hit that publish button.”
The first draft of anything is shit
– Ernest Hemingway
Don’t try to make your writing perfect. Just aim to make it good enough for your future self to edit.
-Jodi Picoult
I realized that doesn’t matter since not everyone will see your content. They are too busy with their own distractions to scrutinize your work.
The Key Takeaways
- Quantity over quality (in the short run): Consistent creation sharpens your skills.
- Quality over quantity (in the long run): As you refine your work, quality improves.
- Hit publish! Don’t let fear paralyze you. Most people don’t be care.
So, create, learn from your work, and don’t be afraid to hit publish!
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