KISS

Take your pick!

Keep It Short and Sweet or Keep It Simple, Stupid!

I’ve subscribed to a mix of newsletters, some long, some short. While I don’t want to unsubscribe, I often find it hard to make time to read them. Instead, I usually skim through and only dive deeper if something grabs my attention. But when it comes to Seth Godin’s emails, I never miss them. I either open them right away or read them straight from the notification bar.

This habit reminds me of something my boss once said about email writing. Back then, I wrote formal, corporate style emails with phrases like “Dear…” and “Hope this mail finds you well,” followed by neatly structured sentences. One day, he told me, “Your current job involves communicating with busy people. Keep your emails concise and to the point.”

Now I see why I’m drawn to Seth Godin’s newsletters. They’re short and impactful. I also prefer keeping my writing brief these days. That doesn’t mean I’m busy or will avoid longer pieces. I’ll still write them when the subject demands it. What about you?

Cheers!

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