Broken Chain of Website Traffic!

Black square with the text "Broken Chain of Website Traffic" in italic white serif font, with the @random.whys handle in the bottom right corner.
1–2 minutes

For the past two to three weeks, I couldn’t write the blog posts. The major reason was that I created too many outlets for the dissemination. TBH, most of my free time were occupied by Oil pastels and Arrow (game).

Last Sunday, I was checking my stats in WordPress (Basic plan). The numbers were usually average. It doesn’t fluctuations unless there is a movie blog got a referral or cited. But the numbers were even below average. I convinced myself that maybe because I have written only 4 -5 posts for the past two months.

Then yesterday’s Seth Godin post was slight intruding and helpful. Traffic from search is structurally declining. AI answers your question before you click anywhere. The blog as a traffic machine is a dying model. Read more here.

I went down a rabbit hole after that. Then prompting with Claude gave this chart (see below).

Then what about SEO?GEO? does it work actually? Not sure. GEO shows your content to the user without having the need of clicking the website. I am not sure if there is anything like google analytics for the ai referrals. GA4? Unclear yet.

I believe the third one (from the above image) indicates the same. But, it doesn’t show much details on GA4. Or Maybe limited for the plans or no referrals. Whatever. I am planning to adopt the strategies laid by Seth Godin. His prescription are treat traffic as a random gift, not a resource. Serve the smallest viable audience. Build direct subscriber relationships instead.

Writing only for the readers who subscribed or even to the new visitors maybe?.

Cheers!

Check out the previous post: Maa Inti Bangaram (2026)

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Author: Sunandhini R

Curious Learner!

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